JDA Space Planning allows retailers and manufacturers virtual elaborations of any planogram proposals, according to the logic related to Space & Category Management processes.
#JDA PLANOGRAM SOFTWARE SOFTWARE#
The market offers various types of solutions, several are free but strongly limited in functionality and other products manufactured by industry leaders such as IRI, JDA, and Nielsen who, for the marketing of their software in Italy, specifically turn to agencies specialized in the analysis and optimization of Category processes. For the realization of a planogram, it is necessary to benefit from a package of skills which includes the knowledge of the software as well as of the category that is the object of the planogram. The use of a planogram software will allow the display reproduction of any applicable logic of micro-merchandising.Īn indispensable condition for the elaboration of a planogram consists in having a software that allows: the optimization of shelf space management the segmentation of the assortment of products in order to make it simple to apply the instructions from the decision-making tree structured for each product category the highlighting of possible conditions of over/under storage the creation or modification of references present in the target market, replicating real images and dimensions identification of better performing references and the accurate replica of each specificity of the shelf structure. A planogram is, therefore, practical on the side of demand, for shoppers who want simplicity when searching retail products, as well as on the side of supply, for operators who are able to obtain a sizeable increase in revenues, thanks to the better organizing of exhibition space. For both distributors and manufacturers, it is important to have an assortment that reflects the needs of the consumer, which allows him/her to easily find what they need in the store, preventing it from falling into spinning “sensations of confusion”. Planogram systems are included in this scenario, tools that allow the optimization of space management based on the available assortment, simplifying the process of purchasing of the consumer in order to increase profits of retailers and manufacturers.Ī planogram is the virtual representation of the availability and number of references to a shelf within a store aisle and allows the shopper, engaged in the purchase of a product, a more intuitive reading of the shelf. Retailers and manufacturers are already aware of the importance of managing each category as a strategic business unit, adopting effective Category Management strategies. In retail distribution, the position of a product on a shelf will influence the yield. The yield of a product in large-scale retailing
0 kommentar(er)
